'ALL IS WELL' - Sivathanu's Page: The Famous "Kolaveri Virus"

Now It is “Why this Kolaveri di” viral fever engulfed all over the world. So I too like to share my views about this song.

First of all, I would like to congratulate Movie “3” team for marking one of the hit songs crossed 36,684,137 viewers in YOU TUBE. In Tamil (Kollywood) film industry, we have got many famous music directors and play back singers but I personally feel proud, one of our Tamil actor breaks all the records. The most highlighted part is our Prime Minister Manmohan Singh, person who is not interested in other entertainment activates (only in appearance I guess) called actor Dhanush and congrats him. All over the world wishes and credits flows to Dhanush, Ishwarya and their team.

Congrats once again to Kolaveri Team.

We have many songs with wonderful thoughts are still in the row but how this song become this much hit. It is enigmatic.

Research says this song also hits Nano Generian fans.

Ok, now it is time to write about my view. I feel there is a business tactics behind this success and popularity.

In 2003, Cadbury's found itself in the eye of a storm, when a few instances of worms in its Dairy Milk bars were reported in Maharashtra. In less than two weeks, the company launched a PR campaign for the trade. When this issue happens, everyone talking bad about chocolate and stop buying it. Its economy came down. The strong PR team brings Amitabh Bachchan to advertise their product. In advertisement when Mr.Bachchan shows us eating chocolate in front of screen we forget about the bad incident. Now many people forget that issue too. After advertisements given by Mr. Bachchan Cadburys reaches its old trade mark and now it is a successful product providing optimum profit.

When this kolaveri song released in internet, Mr. Bachchan was the first person tweeted in his page. After this many people in India started viewing this song (People Taught: If Mr. Bachchan says its good it, It must be good). There are some people viewed this song because of Mr. Bachchan's comments. Hence kolaveri virus spread all over India and crossed borders too. Now it reached a special place in world’s record.

While seeing this chocolate issue and Kolaveri song issue I felt there is a deal between Mr.Bachchan and Kolaveri Team. May be who knows only God knows. Also film director Ishwarya daughter of a great Superstar, she know how to market her products. She used new booming social media effectively for promoting her product.