Attitude Toward Customers/Clients - "No Customer—No Job."

•    Understand cultural diversity—including race, religion, sex, and mental and physical disabilities.
•    Be service-oriented.
•    Always greet people with a smile.
•    Always stand to greet people (if possible).
•    Practice making proper introductions and greetings.
•    Observe nonverbal communication of others—and be careful with your own.
•    Use positive language—especially in negative situations.
•    Do not react to irate customer/client—learn to diffuse the anger.
•    Practice courteous and efficient telephone techniques.
•    Make a good first impression.
•    Always endeavor to be helpful.
•    Be sympathetic with a customer who has a problem with the company—but do not admit any guilt prematurely. Don't take the blame too quickly!

Put yourself in the customer's place.
Understand "no customer—no job."